The Trusted Advocate: Accelerate Success with Authenticity and Integrity, by John Mehrmann and Mitchell Simon, is now available for the Amazon Kindle Reader at a discounted price.
PRLog (Press Release) – Nov 24, 2008 – The award winning book, The Trusted Advocate: Accelerate Success with Authenticity and Integrity is available as an electronic book for the Amazon Wireless Reading Device.
Released just in time for holiday shopping, the paperless electronic copy of The ‘Trusted Advocate: Accelerate Success with Authenticity and Integrity’ is the perfect gift for colleagues, peers, employees, managers, and family members. Available from the Amazon Kindle Store for less than US Ten Dollars, this small investment can alter the course of a career, guiding the reader and the organization to new levels of success in the coming year. It is a gift that continues giving with a new discovery in every chapter of the book.
Popular talk show host Oprah Winfrey announced her endorsement for the Amazon Kindle e-book reader. On her talk show, joined by Amazon founder Jeff Bezos, Oprah proclaimed the Kindle as her favorite new gadget. Books on Oprah’s Kindle include ‘The Alchemist’ by Paulo Coelho, ‘The Forever War’ by Dexter Filkins, and Ageless: The Naked Truth About Bioidentical Hormones’ by Suzanne Somers.
“I recommend that once you read ‘The Trusted Advocate’, you will not want to put it down. You will find extraordinary ideas in this book which will transform your way of thinking, create a positive customer experience and create a happier you,’ said Rick Driscoll, President and CEO
The electronic version of ‘The Trusted Advocate’ is available at a mere fraction of the price of the Hard Cover version, but contains all of the same inspirational, motivational, and educational material.
“There are a few books in my collection that I keep close at hand to refer to again and again. ‘The Trusted Advocate’ is one of those books. John Mehrmann shows you how to build a business with integrity that keeps customers coming back because you are considered a valued resource and advocate for their business. You will learn how to engage customers and build relationships,” said Mike Coleman, speaker, author, and marketing consultant with Charting My Course. www.ChartingMyCourse.com
“John’s extensive experience in the arena of sales and his system of selling are right for the times we live in. John Mehrmann’s books and articles should certainly be at the top of your reading list,” said Will Fultz, author of www.TopSalesBlog.com
‘The Trusted Advocate’ has received both the Editor’s Choice Award and the coveted Publisher’s Choice Award in 2008. Hard Cover copies and Paperback versions of the book are available for purchase online from Amazon, Barnes & Noble Bookstores, and Borders. In addition, international recognition for ‘The Trusted Advocate’ have fueled international sales of the book.
For more information on ‘The Trusted Advocate: Accelerate Success with Authenticity and Integrity’, and a list of suggested international online sales outlets, please visit www.Trusted101.com
To purchase the Amazon Kindle version of ‘The Trusted Advocate’, simply visit the Kindle Store at Amazon and follow the instructions to download an e-book version. For more reader reviews, chapter summaries, excerpts from the book, and a list of online booksellers, please visit http://www.Trusted101.com
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John Mehrmann, author of The Trusted Advocate: Accelerate Success with Authenticity and Integrity. Visit http://www.ExecutiveBlueprints.com for free articles, free download presentations and training materials, case studies, and incredible information
http://www.prlog.org/10145391-the-trusted-advocate-is-the-most-recent-award-winning-book-for-the-amazon-kindle-reader.html
Showing posts with label Barnes Noble. Show all posts
Showing posts with label Barnes Noble. Show all posts
Wednesday, December 3, 2008
Saturday, August 16, 2008
How to Write a Press Release
You have a newsworthy item to share and a story to tell, but may need a little help to write a professional press release. This quick tutorial is a guide to the basics for writing a professional press release. Tell your story, and present it in a way that will represent your properly.
Before we begin, consider the topic and the audience for your press release. It is very likely that your announcement will pertain to a specific audience, industry, issue, or community. The headline, summary, and opening paragraph should be constructed to appeal to this target audience if you want your announcement to be read. If you are planning to post your press release to the Internet, and share your headlines with the online community, then consider keywords and phrases that are both relevant to search engines and interesting to readers. Remember, professionalism and accuracy matters, because online versions of your press release will continue to circulate for many years.
The following details are a guide for building your press release. If you are planning to post the release online, it is wise to double space between paragraphs before copying your news to the online utility. The extra spaces between paragraphs makes for easier editing and reading.
The Headline Is a Full Short Sentence in Title Case, 100 Characters or Less, and Does Not Take a Period
The summary paragraph is 200 characters or less. Do not repeat the headline, and do not use title case. Summarize the story with a hook pertaining to informative details contained in the story.
City, State (POST) Month 1, 2008 -- Grab your reader’s attention in 25 words or less. Don’t assume that your reader has read your headline or summary paragraph.
A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover Who, What, When, Where, Why and How questions.
The body of the news release expounds on information provided in the lead paragraph. If you are introducing a special event, be sure to include pertinent dates, times, and location of the event. Alert the reader to any special requirements associated with the event, like parking or admission.
Use one or two key quotes from notable individuals, customers or subject matter experts. Quotes should contain more details about the news you have to tell, something unique or controversial, or about a prominent person, place or thing. Provide the name, title, and relevant facts about the individual being quoted. Limit quotations to one or two per release.
“Quotations provide relevance and significant highlights’” said John Mehrmann, author of The Trusted Advocate: Accelerate Success with Authenticity and Integrity.” People will remember quotes long after forgetting the facts. What will you quote that is worth remembering?”
Note that quotes appear in-between quotation marks, but titles of books and publications do not. This is an important distinction between quotes and titles. Titles of publications, media, magazines, newspapers, books, movies, and other formal titles should be italicized.
The press release should tell a story with the facts. This is what makes it interesting to read. Do not think of it as a laundry list of facts, but rather, tell your short story with pertinent facts intertwined.
Do not use words like I, Me, You, We, Best, or similar words that are commonly associated with an offer, advertising, or marketing. Your press release is a news article, not a brochure, and not a call to action. You are not making an offer to the reader, but you are stating facts as a concise third party reporter.
The body of the release must be less than 3000 characters, and less than 1000 words. Ideally, the body of the release should be less than 2000 characters with spaces, and less than 800 words for maximum appeal and distribution. It is better to have big impact with fewer words for greatest distribution. If your release is too long, it may be artificially truncated, not picked-up, and simply not read.
If your news pertains to an event with other esteemed speakers, exhibitors, or honorees, it may be appropriate to include a complimentary mention of them in your release. When quoting a notable individual or organization, it may be appropriate to provide a profile or relevant details about the accomplishments of the person or company. Remember that everything you put into a release becomes a potential keyword for online distribution.
The final paragraph of a traditional news release contains the least newsworthy material. An ideal release will summarize and restate the key points.
For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Jane Doe, or visit "my web site". You can also include details on product availability, trademark acknowledgment, or similar important references in your closing.
Include a short corporate profile about the company or the person who is newsworthy before you list the contact person’s name and phone number. Do not include an e-mail address or HTML in the body of the release. If you are uploading your release on a web utility, there is typically a place to enter your email and personal contact information.
Include safe harbor statement (if applicable).
______________________________________________________
Words of Wisdom
"God is a comedian playing to an audience too afraid to laugh."
- Voltaire
"Plans are only good intentions unless they immediately degenerate into hard work."
- Peter Drucker
"The cost of a thing is the amount of what I call life which is required to be exchanged for it, immediately or in the long run."
- Henry David Thoreua
______________________________________________________
Get your FREE Press Release TEMPLATE
A Press Release Template is available as a Microsoft WORD document for your convenience to download and edit at http://www.ExecutiveBlueprints.com/templates/press_release_template.doc
If necessary, please copy and paste the URL into your web browser and download the document template to your own computer to create and edit your own press release. Follow the instructions in the document to create a professional press release, and save your press release to your own computer. Change the name of your document when you save it, so you can find your press release at a later date, and reuse the template as often as you like. When you are ready to post your press release online, you can choose from many free press release posting utilities, or pay a fee for expanded distribution.
IMPORTANT NOTE: The Press Release Template from Executive Blueprints, Inc includes a summary and additional helpful tips for posting your press release online, contained within the downloadable document.
______________________________________________________
"Throw away or put down all those self-help, 10-minutes to success books that attempt to tell you how to increase your leads, grow your sales & pipeline or motivate your sales team and make one single investment in this powerhouse - The Trusted Advocate.
The book provides real life examples that make sense, speaks to integrity and can be applied immediately. It outlines a selling strategy that focuses on the relationship between customer and salesperson to achieve continued and sustainable growth.
A quick read, you will walk away with page after page of highlights and folded corners of information you can't wait to share with others. A goldmine of wealth you can't afford to miss out on. Worth the time and investment."
Tina Tuccillo
VP Strategic Marketing & Product Planning
Noritsu America Corporation
The Trusted Advocate: Accelerate Success with Authenticity and Integrity is available now online in hardcover and paperback from www.Amazon.com (Hardcover), www.Amazon.com (Paperback), www.BarnessndNoble,com, www.Borders.com, www.Target.com, www.Buy.com, ,www.iUniverse.com, and many other fine booksellers.
About the Author:
John Mehrmann is author of The Trusted Advocate: Accelerate Success with Authenticity and Integrity, the fundamental guide to achieve extraordinary sales and sustain loyal customers. John Mehrmann is a freelance writer and President of Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital. www.ExecutiveBlueprints.com provides resource materials for trainers, sample Case Studies, and educational articles. http://www.InstituteforAdvancedLeadership.com provides self-paced tutorials for personal development and tools for trainers. Presentation materials, reference guides and exercises are available for continuous development.
Before we begin, consider the topic and the audience for your press release. It is very likely that your announcement will pertain to a specific audience, industry, issue, or community. The headline, summary, and opening paragraph should be constructed to appeal to this target audience if you want your announcement to be read. If you are planning to post your press release to the Internet, and share your headlines with the online community, then consider keywords and phrases that are both relevant to search engines and interesting to readers. Remember, professionalism and accuracy matters, because online versions of your press release will continue to circulate for many years.
The following details are a guide for building your press release. If you are planning to post the release online, it is wise to double space between paragraphs before copying your news to the online utility. The extra spaces between paragraphs makes for easier editing and reading.
The Headline Is a Full Short Sentence in Title Case, 100 Characters or Less, and Does Not Take a Period
The summary paragraph is 200 characters or less. Do not repeat the headline, and do not use title case. Summarize the story with a hook pertaining to informative details contained in the story.
City, State (POST) Month 1, 2008 -- Grab your reader’s attention in 25 words or less. Don’t assume that your reader has read your headline or summary paragraph.
A news release, like a news story, keeps sentences and paragraphs short, about three or four lines per paragraph. The first couple of paragraphs should cover Who, What, When, Where, Why and How questions.
The body of the news release expounds on information provided in the lead paragraph. If you are introducing a special event, be sure to include pertinent dates, times, and location of the event. Alert the reader to any special requirements associated with the event, like parking or admission.
Use one or two key quotes from notable individuals, customers or subject matter experts. Quotes should contain more details about the news you have to tell, something unique or controversial, or about a prominent person, place or thing. Provide the name, title, and relevant facts about the individual being quoted. Limit quotations to one or two per release.
“Quotations provide relevance and significant highlights’” said John Mehrmann, author of The Trusted Advocate: Accelerate Success with Authenticity and Integrity.” People will remember quotes long after forgetting the facts. What will you quote that is worth remembering?”
Note that quotes appear in-between quotation marks, but titles of books and publications do not. This is an important distinction between quotes and titles. Titles of publications, media, magazines, newspapers, books, movies, and other formal titles should be italicized.
The press release should tell a story with the facts. This is what makes it interesting to read. Do not think of it as a laundry list of facts, but rather, tell your short story with pertinent facts intertwined.
Do not use words like I, Me, You, We, Best, or similar words that are commonly associated with an offer, advertising, or marketing. Your press release is a news article, not a brochure, and not a call to action. You are not making an offer to the reader, but you are stating facts as a concise third party reporter.
The body of the release must be less than 3000 characters, and less than 1000 words. Ideally, the body of the release should be less than 2000 characters with spaces, and less than 800 words for maximum appeal and distribution. It is better to have big impact with fewer words for greatest distribution. If your release is too long, it may be artificially truncated, not picked-up, and simply not read.
If your news pertains to an event with other esteemed speakers, exhibitors, or honorees, it may be appropriate to include a complimentary mention of them in your release. When quoting a notable individual or organization, it may be appropriate to provide a profile or relevant details about the accomplishments of the person or company. Remember that everything you put into a release becomes a potential keyword for online distribution.
The final paragraph of a traditional news release contains the least newsworthy material. An ideal release will summarize and restate the key points.
For additional information on the news that is the subject of this release (or for a sample, copy or demo), contact Jane Doe, or visit "my web site". You can also include details on product availability, trademark acknowledgment, or similar important references in your closing.
Include a short corporate profile about the company or the person who is newsworthy before you list the contact person’s name and phone number. Do not include an e-mail address or HTML in the body of the release. If you are uploading your release on a web utility, there is typically a place to enter your email and personal contact information.
Include safe harbor statement (if applicable).
______________________________________________________
Words of Wisdom
"God is a comedian playing to an audience too afraid to laugh."
- Voltaire
"Plans are only good intentions unless they immediately degenerate into hard work."
- Peter Drucker
"The cost of a thing is the amount of what I call life which is required to be exchanged for it, immediately or in the long run."
- Henry David Thoreua
______________________________________________________
Get your FREE Press Release TEMPLATE
A Press Release Template is available as a Microsoft WORD document for your convenience to download and edit at http://www.ExecutiveBlueprints.com/templates/press_release_template.doc
If necessary, please copy and paste the URL into your web browser and download the document template to your own computer to create and edit your own press release. Follow the instructions in the document to create a professional press release, and save your press release to your own computer. Change the name of your document when you save it, so you can find your press release at a later date, and reuse the template as often as you like. When you are ready to post your press release online, you can choose from many free press release posting utilities, or pay a fee for expanded distribution.
IMPORTANT NOTE: The Press Release Template from Executive Blueprints, Inc includes a summary and additional helpful tips for posting your press release online, contained within the downloadable document.
______________________________________________________
"Throw away or put down all those self-help, 10-minutes to success books that attempt to tell you how to increase your leads, grow your sales & pipeline or motivate your sales team and make one single investment in this powerhouse - The Trusted Advocate.
The book provides real life examples that make sense, speaks to integrity and can be applied immediately. It outlines a selling strategy that focuses on the relationship between customer and salesperson to achieve continued and sustainable growth.
A quick read, you will walk away with page after page of highlights and folded corners of information you can't wait to share with others. A goldmine of wealth you can't afford to miss out on. Worth the time and investment."
Tina Tuccillo
VP Strategic Marketing & Product Planning
Noritsu America Corporation
The Trusted Advocate: Accelerate Success with Authenticity and Integrity is available now online in hardcover and paperback from www.Amazon.com (Hardcover), www.Amazon.com (Paperback), www.BarnessndNoble,com, www.Borders.com, www.Target.com, www.Buy.com, ,www.iUniverse.com, and many other fine booksellers.
About the Author:
John Mehrmann is author of The Trusted Advocate: Accelerate Success with Authenticity and Integrity, the fundamental guide to achieve extraordinary sales and sustain loyal customers. John Mehrmann is a freelance writer and President of Executive Blueprints Inc., an organization devoted to improving business practices and developing human capital. www.ExecutiveBlueprints.com provides resource materials for trainers, sample Case Studies, and educational articles. http://www.InstituteforAdvancedLeadership.com provides self-paced tutorials for personal development and tools for trainers. Presentation materials, reference guides and exercises are available for continuous development.
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