The Trusted Advocate is Honored with the Publisher's Choice Award

More accolades for the award winning book, The Trusted Advocate: Accelerate Success with Authenticity and Integrity, by John Mehrmann and Mitchell Simon.

Orange County, CA (PRWEB) September 9, 2008 -- The award winning book, "The Trusted Advocate: Accelerate Success with Authenticity and Integrity", is honored with the prestigious Publisher's Choice Award. The Publisher's Choice designation identifies and celebrates new titles that exhibit editorial integrity and outstanding design quality. New titles undergo stringent editorial review and design evaluation. Selected titles display potential for greater commercial success.

"Mitch and I are deeply honored by the awards and accolades," said John Mehrmann, author of 'The Trusted Advocate: Accelerate Success with Authenticity and Integrity'. "The recognition is very much appreciated, but the greatest personal reward is the overwhelming feedback of the readers."

"The book provides real life examples that make sense, speaks to integrity and can be applied immediately. It outlines a selling strategy that focuses on the relationship between customer and salesperson to achieve continued and sustainable growth," said Tina Tuccillo, Vice President of Strategic Marketing and Product Planning at Noritsu America Corporation. "A quick read, you will walk away with page after page of highlights and folded corners of information you can't wait to share with others. A goldmine of wealth you can't afford to miss."

Initial inventory of 'The Trusted Advocate' sold out quickly, and some orders were slightly delayed while additional copies were printed. As recognition has grown, so has the geographic distribution of enthusiastic readers. The web site www.Trusted101.com provides links to a variety of online booksellers in the U.S., Canada, United Kingdom, Italy, Ireland, and Australia.

"Some of us may start reading this volume somewhat skeptical about the authors' opening thesis that the way we are habituated to define success is entirely illusory. But any doubts will be quickly dispelled as the highly readable analysis of the inseparable relationship between real success and the twin concepts of authenticity and integrity unfolds. And more than that, they make it easy for us to internalize what we have read as we are gently provoked to practically apply the knowledge to our own individual situations," said Azriel Winnit, author of Israel based Hodu.com. "In effect, we are all salespeople, whether our need is to sell the ideas we believe in, to secure the best terms for the services we need, or just to convince our boss to give us a raise. Simply put, applying the concepts presented in this book will help to make the world a better place. Period."

The style of The Trusted Advocate is like a participating in a personal conversation with a close friend. It gently reinforces individual qualities that generate sustainable personal satisfaction and business success. Readers of The Trusted Advocate have reported life-changing revelations, greater confidence, and extraordinary success.

A reader review posted on Barnes & Noble proclaims, "The practical approaches and solutions in The Trusted Advocate provide clear, explicit, and factual examples of how to address the strategic and tactical issues that often crop up when the need exists to be a company loyalist and customer advocate while maintaining personal integrity and providing a win, win solution for both constituents being represented. I strongly recommend this book as a basic learning tool for all new marketers and a fresh approach for old timers to consider."

Eric Nelson, President of Secure Privacy Solutions, writes "'The Trusted Advocate' does an outstanding job of articulating what most successful sales and business professionals inherently understand, that people want to do business with those they can trust and are looking out for their best interest."

Kirkus Discoveries had this to say in a recent review of 'The Trusted Advocate: Accelerate Success with Authenticity and Integrity', "John Mehrmann and Mitchell Simon have packed years of experience into a single volume that provides fundamental advice for sales professionals. The straightforward writing style is also accentuated with illustrative vignettes which exemplify the crucial aspects of successful sales."

For more reader reviews, chapter summaries, excerpts from the book, and a list of online booksellers, please visit http://www.Trusted101.com